Graphic design and web design can no longer be regarded as exclusive elements of the communication industry. The difference can now only be measured by the mechanics of rendering the creative outflow.

Did you understand that? I didn't, but that is what happens when any professional person, in this case a marketeer, speak their language and not ours.

After discussing this, what he meant to say was "Design is the planning that lays the basis for the making of every object or system.". That's true enough, I can understand that. He then went on to say "It is a collaborative process between a client and a designer to convey a specific message to a targeted audience.".

Now I understand. In the context of advertising, good design will always be effective if it is presented in such a way as to catch the attention and memory of the intended audience. And that is what we do. We provide clear, strong and targetted messages.